Ink and paper can bring creativity to life. This March 2020 postcard from 1-800-PetMeds offers 30% off and free shipping on future orders, and is also personalized with the names of the customer and their pet. Keep your loyal customers engaged with new offers. “Free shipping” is a benefit that many shoppers now expect from retailers like Wayfair, in this March 2020 offer. SubheadĪ good subhead follows up on the headline by explaining a benefit, like in this January 2020 AT&T mailing. → Want more top-performing examples? Download here 26. Using icons makes it easier for the customer to follow your call-to-action, like in this May 2020 mailing from Subaru. Loyal customers of Carnival cruise line can respond to a trip or credit card offer by scanning the QR code on an interior piece from this July 2020 campaign. In this example from February 2020, which offers a customer upgraded service, telecom provider Spectrum includes a message that plays when the piece is scanned. This May 2020 postcard from supermarket chain Safeway includes coupons and giveaways.Īdd virtual content on top of print with an app-enabled image. Recent movers are prospects for many services and products that can help them settle in a new neighborhood. Healthcare systems use content to educate patients, like in this June 2020 newsletter mailed by Orlando Health.Ī popular keyphrase in direct mail, “special offer” was used by retailer Target in this January 2020 mailing to draw attention inside.Ī customized map uses variable data printing (VDP) to display an exact map from the consumer’s door to yours, as in this example from Patient First, a chain of urgent care centers. Information can make a difference in the lives of consumers and businesses. Marketers like Consumer Reports tease prospects with “fascinations” - little snippets of information - to get them inside mailings like this one from June 2020. “You” is a powerful word to center your sales pitch on, as Famous Footwear does in this May 2020 mailing. Headlines work best where they can be noticed, like in the Johnson Box area of this letter, mailed by BJ’s Wholesale Club in July 2020. Energy provider Reliant mailed this postcard in July 2020. Handwriting fonts stand out against mail using standard type, as on this outer envelope for City Union Mission.Īlso known as friend-get-a-friend or member-get-a-member, a referral leverages your relationship with a customer to make an offer to their friends. This eyecatching March 2020 postcard from the American Psychological Association uses a magnet to push a membership renewal. There are lots of reasons to include a magnet in your direct mail, like providing information and building exposure. Here, RoadRunner Sports banks on exclusivity in this offer from May 2020. In any category, tap into one of the 7 main emotions to drive action with the copy and images you use. Here, Estee Lauder offers a customer a selection from its cosmetics available at Macy’s in this March 2020 self-mailer. There’s probably no word that works better than “Free”. This Florida Gulf Coast University appeal from February 2020 notes how donations helped these students. Whether you’re a business or a non-profit, look for ways to show your impact on the lives of individuals. Asurion, a device insurance and warranty provider, mailed this letter to a Verizon Wireless customer in January 2020. Mail can welcome a new customer to the fold and provide valuable paper backup. Some companies leverage their branding images from TV and other media to stand out in the mail, as GEICO and other insurers frequently do. Retailer ’s postcard from April 2020 highlights its apps as well as online advice. It also sets the stage for the rest of the pitch.Ĭustomers today expect that companies are accessible in many ways on the web. This quiz on the front of the outer envelope intrigues the audience in this acquisition effort for the Harvard Heart Letter newsletter, a Grand Control.Ī headline that asks a question is more powerful than one used in the middle of a paragraph because it immediately attracts the reader’s attention, as in this July 2020 mailer from Relax the Back, a bed retailer. PNC Investments gets prospects to think about their retirement plans - and look to the company for help - with a 5-point checklist postcard that was mailed in March 2020. Scent strips are a few out of many possible options drive that point home on this February 2020 self-mailer. This large image on the front of an August 2020 self-mailer easily illustrates United Healthcare’s Virtual Visits.įunction of Beauty offers customizable hair care products. In this February 2020 effort, on one panel of a self-mailer, icons and short copy work together to describe 3 big benefits of the service. Hello Fresh, a start-up meal kit provider, has used direct mail extensively as part of its marketing plan.
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